The Persuasive Message of Imagery

In our last blog we spoke of the “Power of the Written Word”…to craft our words in a way that moves our prospects/clients to a desired action or reaction.Mental_Imagery

Know Your Prospects/Clients

To carry out this feat, we must know our prospects/clients  intimately. We must know what he/she is feeling…what concerns them…what keeps them awake at night, so to speak.

The days of placing an ad and hoping for a response  are over.

We,  are inundated with content and advertising to the point that we no longer hear the messages, much less respond to them.

By identifying our market and  communicate at a very personal level they are able to relate…or respond.

Our words are powerful and persuasive when properly thought out and presented in an enticing way; but  the written word is only one form of persuasive communication.


Another means in which we are able to communicate very effectively  is  the medium of video…or images.  Images,  when crafted by experienced  videographers and graphic designers can reach in and grasp the heart and soul of an audience.

Compelling them to come and be a part of our story.

We experience this emotion in movies, designed to bring us to the desired outcome or response…whether it be the emotion of fear…anger…joy…love or simply a personal or political view.

Without us even knowing what is taking place we’re taken through a series of events that ultimately stimulate  our emotions  and move us to the desired response.

That’s the power of imagery!

Loyalty and Courage!

Here’s a video promotion that speaks to this concept. As you view this short presentation…I want you to consider the different feelings or emotions the videographer/graphic designer is able to bring to the forefront.

We developed this video to  honor our fire fighters…the loyalty and courage displayed while in service to our communities.

Well…watch the video and see how the imagery moves you to the same conclusion.

This video presentation impacts people in different ways. If you have not had any exposure to a fire fighter or his/her way of life, it may not have moved you emotionally.

But, when your audience is the fire fighter community then your response will be totally different.  Thus, identifying your [prospects/client and  intimately communicating with them  is without question of utmost importance.

This is only one example of how you might communicate your message to prospective  or existing clients.

Tell Your Story

When you combine video with persuasive copy to tell your story… the results are over the top. You are confronting your prospect with two very powerful means of communication…the written and visual word.

Think about your situation…personal or business. What message do your need to communicate to your prospects/clients? What is your story? What is it you want your prospects/clients to know about you or your business?

Who are you wanting to communicate with? Do you know them intimately? Do you know what their concerns are…what they are feeling…what keeps them awake at night?

In order to reach your audience, you must know these things and communicate your message directly to them.

Why not consider  Persuasive Copywriting Solutions and Sloan Media Group in identifying and reaching out to your prospects/clients. We can use  persuasive  copy and images to tell your story.

Thus turning your prospects into clients

Just Click Here and fill out the information on our contact page to discuss how we might take your marketing to the next level with “results through persuasive communications”.

Until Next Time!

Barney Atkinson

Power of the Written Word

Power of Words ImageMany years ago I began journaling the events in my life. Through this exercise I realized my passion for writing…or to put it another way…my ability to express myself in the written word.

But, have you ever considered just how powerful our words really are?

A Life of Charades

If you think about it , without words we would live lives of consistent charades unable to communicate effectively.

But words alone don’t  have much meaning until they are planted in the brain of our fellow human beings…thus setting off a series of chain reactions we call thoughts.

Our emotions then react to these suggestive thoughts…either positively (love, joy, peace) or negatively (hatred, anger, fear) according to the way they are communicated.

Even the slightest inflection in our voice can be misconstrued and misinterpreted.

Our emotions trigger impulses…our impulses trigger actions.

The Power of Our Words

Words have the power to start or stop wars…build-up or tear down relationships. Our words can bring comfort and encouragement or they can be very discouraging.

Even the Bible speaks clearly to the power of our words…”Even so the tongue is a little member, and boasts  great things…it defiles the whole body…it is an unruly evil, full of deadly poison.”

“Our words giving us the power to speak life or death.”

This is the reason we should not only guard our words…being careful how we deliver them,  but crafting them in a way that results in proper communications…and predictable actions.

This does not only apply to our personal lives…but  our businesses as well. Properly crafted words can deliver a clear  message to a prospect/client, or it can be received totally contrary to the way you meant it.

Five Emotional Responses

Here are five emotional responses you must consider in your business communications:

  1. Who is your prospect and what concerns keep them up at night? Do you know them intimately…do you know how to speak to their concerns?
  2. How do they feel when it’s necessary to shop your industry for products or services? Do they dread it or look forward to interacting with your industry? Can you reassure them their experience will be a good one?
  3. How do they feel when doing business with you? Will they be treated fairly and honestly,  like they are the most important prospect/client you have?
  4. How do they feel after making a purchase?  Are they satisfied they have received a fair deal?  Being treated with respect?  Do you know how to communicate after the sell?
  5. How do they feel after completing the transaction? Are they likely to offer repeat business or refer your company to an associate because of a good experience? Do you know how to capitalize on this positive response?

In order to write persuasive copy each one of these emotions (and many others) must be given careful consideration before crafting  any and all communications…from emails, websites, blogs, etc..

It’s imperative you know your prospect/clients intimately in order to communicate effectively…thus prompting the desired action.

Yet many individuals and businesses alike give very little thought to this most important aspect…clear persuasive communications; turning prospects away that could’ve  been paying customers; or worse yet…driving them away with poorly written copy.

We at Persuasive Copywriting Solutions are in the business of crafting all levels of business communications…communications that generate the maximum results.

Just Click Here and fill out the information on our contact page to discuss how we might take your marketing to the next level with “results through persuasive communications”.

Until Next Time!

Barney Atkinson